Sun Chemical Introduces Vivid New Pearlescent Effect Colors for Cosmetics at In-Cosmetics
MUNICH, GERMANY - April 14, 2009 - Cosmetic formulators visiting the in-cosmetics show on April 21-23, will be introduced to Intenza™, a bold and bright new effect pearlescent pigment product line from Sun Chemical Performance Pigments that provides six new shades of bold color that previously did not exist on the market.
Applicable primarily for nail polish, lipstick, and blush, Intenza pigments offer exceptional light and UV stability and phenomenal color travel. The Intenza pigments product line comes in six innovative vivid color shades, including: Razzled Rose, Haute Pink, Electric Coral, Magentitude, Plush Plum, and Amethyst Force.
“Today’s cosmetic customers are looking for dazzling effects and glossy bold colors in their lipstick and nail polish,” said Ed Faulkner, Global Director of Cosmetics, Sun Chemical Performance Pigments. “The Intenza line of pearlescent pigments provides a variety of uniquely vivid colors with a rich pearlescent tone that compliment all skin tones and seasonal styles.”
Intenza will be showcased to cosmetics formulators and designers at Sun Chemical’s Stand #K560 at in-cosmetics in Munich on April 21-23.
About Sun Chemical
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 10,000 employees supporting customers around the world.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at www.sunchemical.com.